Around three lookup-mainly based sex expertise names can use to develop associated customers enjoy, according to a great Wunderman Thompson proper planning director.
It simply can make day to day life easier”
Brands aiming to design joyous buyers enjoy need to look in order to reducing everyday life issues of females, take advantage of technical and you may boost provides and concerns one target sort of female requires, while you are embracing ladies’ correct prospective and diversity.
These are one of the interesting learnings and you may unmined options off an effective current intercourse studies from the Wunderman Thompson, titled Filipina Submit, an upgrade of agency’s first studies, Filipina Second, inside 2017.
Both degree found to understand the nation’s women as more than simply simply a market portion discussed by the positions and you will requirements, but as essential numbers for the Philippine people, with regards to own profits and you can aspirations.The fresh new 2021 browse had two parts, a four hundred-respondent decimal analysis followed by qualitative focus communities, across ages, different income groups, and various portion, like the country’s Luzon, Visayas and Mindanao island organizations.
Having brands seeking to would powerful and significant customer knowledge to possess girls and additionally Filipina people, they are the better three learnings:
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