Chinese users possess rallied to viral strategies for two rival undergarments labels aiming to redefine “sexiness”
The newest immediately following- effective Victoria’s Magic, and this for many years got assisted define “sexiness” into the European countries together with Us through their racy undergarments and you will annual runway reveals however, got viewed their sales tank and ong most other circumstances, has also been against troubles during the mainland Asia . Indeed there, customers reported of insufficient solutions that fit Far-eastern body sizes, because the label’s loud, flirtatious marketing mainly failed to hit an effective chord which have Chinese people.
But really a profitable promotion – as well as 2 sbassadors – helped seemingly endear the brand new undergarments brand to help you Chinese users once more because it attempted to redefine “sexiness.” Inside the April, they revealed A good-number stars Yang Mi and you will Zhou Dongyu as their brand name ambassadors to possess China and you can Asia correspondingly.
New venture is acclaimed as the a dramatic rotate into Western organization, that was replicating the new supermodel-passionate method which had powered them in other countries. (Before, Vs got tried to woo Chinese people of the booking significantly more Far eastern supermodels due to their runway suggests, and holding its 2017 reveal into the Shanghai.)
As well as Chinese netizens, the new messaging seemed to hook on – or perhaps manage a sizeable trend regarding business buzz. New hashtag into microblogging program Weibo “Zhou Dongyu is the brand new Vs spokesperson having Asia” (#?????????????#) gotten more than a couple million views and you may an effective 95% thumbs-up rating into the program. Continue reading Why Chinese Lingerie Consumers are trying to your another Concept of “Sexy”